Stop whatever you're doing, put down that coffee and prepare yourself for some news which will doubtless shake the corporate world to the very bedrock on which its foundations stand.

Yes, its official: PwC Consulting is to split from accountancy giant PriceWaterhouse Coopers to emerge as, wait for it, Monday:

Indeedy, they've taken a day of the week and stuck a colon on it. But it gets worse. If your nerves can stand it, proceed to www.introducingmonday.com, the most outrageous abuse of Flash and corporate buzz-word mumbo-jumbo since God created PR companies:

MONDAY:
WAKE
UP
EARLY
EXPECT
CHEMISTRY
SHARPEN
YOUR
INSTINCTS
KNOW
WHAT
COUNTS
RELISH
CHALLENGE
CREATE
IMPACT
SHARE
RISK
INSPIRE
CHANGE
TELL
THE
TRUTH
SLEEP
WELL

Tell the truth? OK then:

W:
T:
F:
IS:
THIS:
ALL:
ABOUT:
EH? ®