Tesco targets incest demographic • The Register

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Tesco targets incest demographic

Bold marketing initiative

By Lester Haines • Get more from this author

Posted in Bootnotes, 17th November 2005 11:13 GMT

Its motto may be "Every Little Helps", but surely there are depths which UK supermarket monolith Tesco will not trawl in order to squeeze a smidge more cash from the shopping public?

That Tesco pitch in full We'd like to think so but, sadly, the truth is dark indeed. Following Asda's highly-successful TV ad campaign, which featured a young mum patting her backside in order to indicate how much cash she'd saved by choosing to shop at one of Britain's other supermarket monoliths, Tesco has decided to skip the MILF allusions and go straight for the Home Counties incest demographic, as the attached photo demonstrates.

We doubt that alternative supermarket monolith Sainburys will take this bold campaign lying down and, since its motto is "Try something new today", we dread to think exactly what its Strategy Boutique is planning. ®

Bootnote

Thanks to Malc for the snap, captured at the Knowle branch of Tesco in Bristol last night. The mind boggles.

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