Microsoft president for Europe, Middle East and Africa, Neil Holloway last week promised that Microsoft's next search engine will be significantly better than Google.

Holloway said Microsoft would launch the Google-beating search engine in the US and UK before a European rollout.

He said: What we're saying is that in six months' time we'll be more relevant in the US market place than Google. The quality of our search and the relevance of our search from a solution perspective to the consumer will be more relevant."

Search experts were less convinced at either Microsoft's ability to improve on Google or its ability to hit a deadline. See John Battelle's blog here.

Holloway said the company would not be integrating its search into Vista, its upcoming operating system, for fear of anti-trust action.

By the end of the week, Microsoft seemed to be backing away from Holloway's frenzied gauntlet throwing. The Seattle Times reports that MSN will make some search announcements on Tuesday to distract attention from Holloway's hostages to fortune.

In slightly separate news, MS has applied to trademark the word "ReleRank" - assumed to relate to Claria's RelevancyRank - MS was rumoured to be buying Claria last summer. More from TechWeb here.®

Related stories

• Microsoft promises Wall Street that its 'list of ideas' will get Google (27 July 2006)
• Microsoft to Google: get your tanks off our lawn (14 July 2006)
• Gates: 'We'll keep Google honest' (4 May 2006)
• Microsoft re-org elevates Office chief (24 March 2006)
• Ballmer pushes Vista and Office vision to businesses (17 March 2006)
• Microsoft releases beta search (8 March 2006)
• Google cops more flak over China (2 February 2006)
• Microsoft changes China policy (1 February 2006)
• Google kowtows to China (25 January 2006)
• Google snatches AOL from MS (17 December 2005)
• Microsoft searching enterprise for success (16 November 2005)
• Microsoft revamps adCenter for MSN (29 September 2005)
• How Microsoft can 'kill' Google (22 September 2005)