I hope this comes to something. When I was scammed out of £300 through eBay and Paypal, the police didn't understand the problem and didn't want to know; Paypal were worse than useless so no help there.

http://www.theregister.co.uk/2007/04/26/uk_police_suspend_crime_reporting_website/

So if we can't be bothered to report any crime at all, what makes them think we'll report internet fraud online?

The banks want to protect their reputation. For this reason the government has changed the rule. If a CreditCard-victim reports an incident to the police, then the report is also available to the public (and to the journalists).

If the Credit-Card-victim reports the incident to the bank, the bank is more than happy to make its customer happy. The important thing is to protect bank's reputation.