RFID mirror automatically insults your fashion sense

Trinny and Susannah redundant*?

Posted in Wireless, 8th May 2007 13:58 GMT

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Not content with tracking our children and getting under the skin of cattle; RFID readers are now being embedded in mirrors so the changing room can insult your selection of outfits as you try them on.

Being demonstrated by the Paxar Corporation at the Material World show in Miami Beach, the magicmirror is intended to read the tags on clothing, and present the customer with accessories or coordinating items they might like to buy.

According to Chris Robins, vice president of trade marketing at Paxar, the magicmirror "is poised to become a huge driver of item-level RFID adoption as consumers are encouraged to interact with the positive features and experience the significant benefits RFID brings.""

Like all modern consumer technology it's also described as "fun", though it's hard to imagine a mirror saying anything useful unless it's that we're the fairest of them all.

* Yes: they've moved on to insulting people's sex lives these days, but so far RFID tags can't do that yet so perhaps they were preparing for this day.

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