I must say I don't understand why skype causes so much excitement. I do have a skype account (which I haven't used for a couple of years), and as far as I'm concerned it's yet another proprietary protocol to encumber ourselves with. Do't we have enough of these already ... ?

VOIP is useful; at the moment I only use sip based services (which have obvious security implications) but I can live with this for the time being (I have the security of pstn / mobile to fall back on when needs call for...).

Salesforce.com is great at attaching big names to their products or messaging. Anytime Benioff talks about their AppExchange product, he mentions iTunes. He does a very good job painting a picture of what the products do by pairing them with very well known products. That's why he's so successful.

~David

Founder, CRM Blog

http://www.crmblogger.com