Apple isn't tickled over an Ann Summers sex toy ad that mimics the company's iconic silhouette ipod campaign.

News of the World reports Apple lawyers are flushed over sex shops hawking a £30 iGasm peripheral, which plugs into a music player and vibrates to the beat.

The ads picture the silhouette of a woman on bended knee with familiar white wires leading from ears, to peripheral, to — ah — down there. By the looks of things, she is very pleased with her purchase.

Like a grandmother banging on a bathroom door, demanding to know what you could possibly be doing in there that takes thirty five minutes, Apple is seeking to put a stop to such ribaldry.

Apple has released the cease and desist hounds, but NotW reports the stores aren't bowing to Apple's threats.

Apple has form here: last December it grumbled about iPod-driven sex toy the iBuzz being promoted with a silhouette image not dissimilar to one of its own iPod promos.

Ann Summers boss Jacqueline Gold told the publication: "Perhaps I can send them an iGasm to put a smile back on their faces!" ®

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