The Advertising Standards Authority (ASA) has ordered the firm behind VCPoker.com to stop advertising online gambling as likely to get you laid.

A complaint was levied at betting house Victor Chandler, which ran a VCPoker.com campaign featuring a scantily clad young lady with the strapline: "You love sex. She loves sex. You love money. She loves money. You have money. She loves you." The complainant said the ads were irresponsible.

In its adjudication, the ASA agreed, despite Victor Chandler's assertion that the ads had merely sought to suggest that "everyone loves a winner". Instead, the ASA ruled, they implied that gambling would improve players' sex lives.

The watchdog also said the line "see how much you have in common," reinforced the notion that men "even if socially inept, could obtain sexual success".

Advertising rules ban association of gambling with sexual prowess. Victor Chandler has been told not to do it again. ®

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