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Motorola discovers cheaper phones lead to lower profitsSlips to number three in phone rankingsPublished Thursday 19th July 2007 13:51 GMT Motorola has announced its second loss-making quarter, pushing the beleaguered manufacturer into third place behind Nokia and Samsung. Motorola made a loss of $28m this quarter, compared to a $1.38bn profit in the same period last year. Handset sales slipped 30 per cent, and income from sales of handsets dropped 40 per cent, reflecting the limited range Motorola is offering at the moment and its targeting of the cheaper end of the market. In the US, where Motorola sells more than a third of its handsets, all eyes have been on the iPhone and competing devices, of which Motorola still has none. But cost-cutting measures should turn the situation around, chief financial officer Tom Meredith said: "In addition to cost controls and headcount reductions, which we expect will result in cost savings of $1bn in 2008, we intend to significantly improve our cash conversion cycle and our return on invested capital". A few new handsets probably wouldn't hurt either. ® 10 comments posted — Comment period finished But it wont happen quicklyPosted: 14:17 19th July 2007 Profit margins aren't the same as total profitsPosted: 14:33 19th July 2007 headcount reductions?Posted: 14:41 19th July 2007 Down 40% in sales?Posted: 15:03 19th July 2007 Better phones wouldn't hurtPosted: 16:03 19th July 2007
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