TeeCee - Use of the word "meme" is considered pretty naff (and a giveaway sign that the person using it is a chump). There are so few occurances of "meme" at El Reg it's not worth formally banning.

(It's appeared a couple of dozen times in 70,000-odd articles, almost always satirically).

In this story, it's obviously being used satirically too. Empty-headed Web 2.0 enthusiasts like to use the word to make themselves sound cooler and more important.

See Jaron Lanier for a good explanation of the naffness of "meme" -

http://www.theregister.co.uk/2004/12/27/jaron_lanier_futurist_conference/

>> "The 'meme' is what's left of ideas when you remove the sense of experience, and so the 'meme' is a way of saying ideas are nothing more than relativistic game theory moves," he says. "That's absolutely, demonstrably, not so in some specific areas like mathematics where things are true and false. But I don't think it's so where life has experience and experience gives us an alternate anchor point. An inexperienced life can only be made a 'meme'." <<