Dominos UK has launched a text-ordering service, for those who find phoning for pizza too much trouble.

The company already takes orders by phone and over the internet - as well as in-store, of course.

You do need to pre-register for the service, and create names for your regular orders, which you can then text with minimal thumb movements. The cost is billed to your credit card.

Dominos launched its internet ordering service in 1999, and 14 per cent of pizzas delivered are now ordered this way.

The mind boggles at the kind of names you could create for your regular orders - boozedmunchies? quietnitein? hopin2getlucky? Suggestions welcome. ®

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