"people wanting to see the iconic handset"

I'm dissapointed in the lack of comical capitalisation that could have been abused but wasn't.

Phones4u have bloody stupid TV ads which annoy the hell out of me... some moron with a wrist problem... bring back 321 with Dusty Bin!

The ads are *supposed* to be annoying - the idea of marketing is "brand recall" as well as actually creating desire for the product. If everybody who's surveyed by some opinion poll guy on the street says "Phones 4u - damn stupid ads" when asked to name a mobile phone retailer, then the ad campaign has worked :-)

The ads are *supposed* to be annoying - the idea of marketing is "brand recall" as well as actually creating desire for the product. If everybody who's surveyed by some opinion poll guy on the street says "Phones 4u - damn stupid ads" when asked to name a mobile phone retailer, then the ad campaign has worked :-)

If making me associate their brand with smug condescending wankers is a good thing, then job well done. Seriously, though, with many different phone suppliers on the internet and high street, then why would I choose the brand most likely to patronise and bamboozle me?

Ratner's was an even more recognisable brand name after George Ratner dismissed his merchandise as crap, but it put enough people off to cripple the business.