1. Why would anyone with an IQ greater than that of a jelly doughnut want to store their data where AdSense, Doubleclick, and Google analtyics can get at it?

2. Why would anyone want to put their data on any server which is publicly visible?

If access from anywhere is desirable, a VPN server is an inexpensive and far more secure alternative. If clients and/or vendors have a legitimate access need, let them do it through tightly restricted custom views on a VPN server separate from the one employees use.

£70/month buys a dedicated box of you own these says. Whatever rescues Google's share price, on thing is for sure: it ain't gonna be this. Nor Google Aps.

blue face, because holding your breath on this one ...

This will be massive.

Who will store their data there? Anyone who doesn't care too much about their users data. That's lots and lots of people. And that is assuming that its privacy will be destroyed.

Look, 1000's of webdevelopers out there don't want the hassle of installing and maintaining a Django installation. All they need to do with this is write and App. And it is hosted for FREE. Get it. FREE. If it doesn't take off, they haven't wasted £10, £30, £70 a month for nothing. If it does, then I'm sure Google's pricing will be relatively attractive, and that there will be an Open Source implementation of the GAPI's to easily port it OFF of Google.

How many people host their blogs on Blogspot/Blogger? How many people use GMail? How many people use GoogleDocs. Millions.

I think it's just a copy-cat of the Facebook 'applications' stuff, not 'real' data.

Ahh, you've been sucked in. Facebook doesn't host your application database, etc. They offer a carefully controlled portal.

This is the real deal.

If £70/month is a deterant, then this is just going to attract those who derive very little real income from IT, and so have little to pass on to google.

I wouldnt touch their shares.