The Salesforce.com marketing pitch at the recent Dreamforce Europe was wearying at times but it is not complete nonsense. Chief executive Marc Benioff spent the first hour of his keynote reiterating what he has said 1,000 times before about "no software".

The "no software" slogan is deceptive, since Salesforce.com is a software platform. Benioff deliberately conflates multiple issues, including zero software deployment, cloud availability, and outsourced hardware maintenance.

Following quickly in the footsteps of MySpace, both Facebook and Google have announced new-fangled tools that allow social-networking types to shuttle their online data from site to site.

JavaOne US vice president Dick Cheney's 2003 Christmas card was a curious thing. The message? "If a sparrow can fall to the ground without His notice, it is likely that an empire can rise without His help?" This prompted the question: did Cheney and other neocons now view the US as an empire?

Project Watch: Microsoft 2008 OK, so choosing and installing the hardware - that was easy. I wish I could say the same for the software.

On the face of it all I had to do was install the beta version of Windows Server 2008, the production version of Visual Studio 2008 and the beta SQL Server 2008. Sorry, by beta of course I mean community technology preview. It appears that Microsoft has learned that renaming can be used to shed bad associations.

Interop 2008 Day two of Interop Las Vegas 2008 opened with a modest IT proposal from Mark Templeton, President and CEO of Citrix.

Microsoft has recruited database guru David DeWitt to head up a new database research lab. Based at the University of Wisconsin, Madison, where DeWitt was until recently professor of computing sciences, the new lab will focus on advanced data-management techniques.

The relational database - a mainstay of enterprise computing for 25 years - has been under siege. New approaches to data storage are threatening the RDBMS and precipitating what database guru Mike Stonebraker and others described recently as a "group grope" to find a new database engine.

Comment A couple of years back, Oracle chief Larry Ellison and then Sun CEO Scott McNealy held an event in Redwood City to renew their vows. Oracle signed on to ship Java for ten more years, and Sun started bundling Oracle's database on its servers at no charge. That last bit was meant to give Sun an edge over hardware rivals, although we can't claim to have heard of it ever making a difference in the market and aren't even sure the deal is still going.

PHP is one of the most commonly used scripting languages on the web - about 35 per cent of websites use PHP. Databases, meanwhile, are undergoing something of a renaissance thanks to web development.

Less than two months into Sun Microsystems' MySQL acquisition, Sun has succeeded in upsetting the grassroots types with plans to close off features to the community.

MySQL User Conference Under its new owner, Sun Microsystems, MySQL will remain true to its Linux roots and won’t be pulled towards Solaris or become overshadowed by the Solaris-distributed Postgres.

In stark contrast to Microsoft's recent battle, here and here, to get Open Office XML sanctioned as an international standard, Google has quietly pulled off a standardization coup for its XML-based KML geographic information language with barely a whisper of dissent.

MySQL User Conference MySQL is targeting improved security and privacy with a version of its database codenamed Citadel due in 2009 that’ll also see MySQL speed up product release cycles.

MySQL User Conference MySQL owners past and present opened the annual user's conference to re-assure them Sun Microsystems has no hidden agenda for the open source database.

At IBM’s annual Impact SOA bash last week, software group head Steve Mills stated that the next frontier for SOA is really not a frontier at all: it’s the basic blocking and tackling of getting Enterprise Service Bus backbones to deliver the high levels of ACID reliability and fault recovery now taken for granted with OLTP transaction systems.

In other words, when you start thinking about enterprise SOA, you’d better expect rollback, compensation, and high-availability features that are taken for granted with online transaction systems.

The loose coupling of data drawn from different systems is one of the enduring appeals of mashups. However, what if some of that data needs to be handled securely, or it is necessary to log in to some or all of the data feeds? What if the mashup as a whole represents some form of sensitive system - now security is an issue.

Oracle is sifting through millions of lines of code in BEA Systems WebLogic and AquaLogic, to check that products are, as claimed free of unwanted open source licenses.

If you believe TechCrunch - and that's a big IF - Google is on the verge of unveiling a web-based database service along the lines of Amazon's SimpleDB.

Ever since Sun anteed up a billion in cold cash for MySQL a couple months back, we wondered when the next shoe would drop. Recently, EnterpriseDB announced that IBM was one of several venture backers to fund its third $10m round of financing.

At first glance, this appears to be IBM's response to Sun. But it isn't.

I imagine that is the question most users will ask when they see this dialog box: